IE Business School

Master in Market Research and Consumer Behavior

See full school profile
Format
Full time
Duration
10 months
Tuition fee
34000 €

Browse other programs by IE Business School

Full Time MBA Executive MBA Global Executive MBA Global Online MBA Master in Management Master in Strategic Marketing & Communication Executive Master in Strategic Marketing & Communication Master in Customer Experience & Innovation Master in Digital Marketing Master in Finance Master in Architecture Master in Creative Direction, Content & Branding Master in Applied Economics Master in Business Analytics and Big Data Master of Laws Master in Business for Architecture and Design Master in Computer Science & Business Technology Master in Digital Business and Innovation Master in International Relations Master in Real Estate Development Master in International Development Master in Talent Development and Human Resources Executive LL.M. IE Brown Executive MBA

Admission requirements

Age
21 / 25 / 35 (Min / Avg / Max)
Work experience (years)
3 / 10 (Avg / Max)

( ! ) Warning: Attempt to read property "financial_times_average" on null in /var/www/projects/access-online/application/app/views/programs/index/view.phtml on line 50
Call Stack
#TimeMemoryFunctionLocation
10.0002616992{main}( ).../index.php:0
20.0005890264Application->main( $DI = class Phalcon\Di\FactoryDefault { protected $services = ['annotations' => class Phalcon\Di\Service { ... }, 'assets' => class Phalcon\Di\Service { ... }, 'crypt' => class Phalcon\Di\Service { ... }, 'cookies' => class Phalcon\Di\Service { ... }, 'dispatcher' => class Phalcon\Di\Service { ... }, 'escaper' => class Phalcon\Di\Service { ... }, 'eventsManager' => class Phalcon\Di\Service { ... }, 'flash' => class Phalcon\Di\Service { ... }, 'flashSession' => class Phalcon\Di\Service { ... }, 'filter' => class Phalcon\Di\Service { ... }, 'helper' => class Phalcon\Di\Service { ... }, 'modelsManager' => class Phalcon\Di\Service { ... }, 'modelsMetadata' => class Phalcon\Di\Service { ... }, 'request' => class Phalcon\Di\Service { ... }, 'response' => class Phalcon\Di\Service { ... }, 'router' => class Phalcon\Di\Service { ... }, 'security' => class Phalcon\Di\Service { ... }, 'tag' => class Phalcon\Di\Service { ... }, 'transactionManager' => class Phalcon\Di\Service { ... }, 'url' => class Phalcon\Di\Service { ... }, 'config' => class Phalcon\Di\Service { ... }, 'services' => class Phalcon\Di\Service { ... }, 'helpers' => class Phalcon\Di\Service { ... }, 'session' => class Phalcon\Di\Service { ... }, 'view' => class Phalcon\Di\Service { ... }, 'transactions' => class Phalcon\Di\Service { ... }, 'db' => class Phalcon\Di\Service { ... }, 'MYSQL-MAIN' => class Phalcon\Di\Service { ... }, 'MYSQL-ACCOUNTS' => class Phalcon\Di\Service { ... }, 'MYSQL-CRM' => class Phalcon\Di\Service { ... }, 'MYSQL-APPLICATION-MBA' => class Phalcon\Di\Service { ... }, 'MYSQL-APPLICATION-MASTERS' => class Phalcon\Di\Service { ... }, 'MYSQL-APPLICATION-PREMIER' => class Phalcon\Di\Service { ... }, 'cache' => class Phalcon\Di\Service { ... }, 'modelsCache' => class Phalcon\Di\Service { ... }]; protected $sharedInstances = ['router' => class Phalcon\Mvc\Router { ... }, 'request' => class Phalcon\Http\Request { ... }, 'cache' => FALSE, 'config' => class Phalcon\Config\Config { ... }, 'response' => class Phalcon\Http\Response { ... }, 'view' => class Phalcon\Mvc\View { ... }, 'dispatcher' => class Phalcon\Mvc\Dispatcher { ... }, 'escaper' => class Phalcon\Html\Escaper { ... }, 'tag' => class Phalcon\Html\TagFactory { ... }, 'assets' => class Phalcon\Assets\Manager { ... }, 'url' => class Phalcon\Mvc\Url { ... }, 'Module\\Controllers\\Programs\\IndexController' => class Module\Controllers\Programs\IndexController { ... }, 'session' => class Phalcon\Session\Manager { ... }, 'services' => class Services\Loader { ... }, 'modelsManager' => class Phalcon\Mvc\Model\Manager { ... }, 'modelsCache' => FALSE, 'modelsMetadata' => class Phalcon\Mvc\Model\MetaData\Memory { ... }, 'MYSQL-CRM' => class Phalcon\Db\Adapter\Pdo\Mysql { ... }, 'db' => class Phalcon\Db\Adapter\Pdo\Mysql { ... }]; protected $eventsManager = NULL } ).../index.php:86
30.00361118208handle( $uri = '/program/ie-business-school/6087' ).../index.php:79
40.02021419320render( $controllerName = 'index', $actionName = 'view' ).../index.php:79
50.02021419944processRender( $controllerName = 'index', $actionName = 'view', $params = [] ).../index.php:79
60.02031421912engineRender( $engines = ['.phtml' => class Phalcon\Mvc\View\Engine\Php { protected $container = class Phalcon\Di\FactoryDefault { ... }; protected $view = class Phalcon\Mvc\View { ... }; public $url = class Phalcon\Mvc\Url { ... }; public $config = class Phalcon\Config\Config { ... }; public $services = class Services\Loader { ... } }], $viewPath = 'index/view', $silence = TRUE ).../index.php:79
70.02031424064render( $path = '/var/www/projects/access-online/application/app/views/programs/index/view.phtml', $params = ['_before_route_execution_time' => 0.005676984786987305, 'translating' => class Plugins\_Adapters\Translations { protected $defaultInterpolator = 'associativeArray'; protected $interpolatorFactory = class Phalcon\Translate\InterpolatorFactory { ... }; private ${Phalcon\Translate\Adapter\NativeArray}translate = [...]; private ${Phalcon\Translate\Adapter\NativeArray}triggerError = FALSE }, 'school' => class Models\Projects\CRM\Modules\Schools\Schools { protected $container = class Phalcon\Di\FactoryDefault { ... }; protected $dirtyState = 0; protected $dirtyRelated = [...]; protected $errorMessages = [...]; protected $modelsManager = class Phalcon\Mvc\Model\Manager { ... }; protected $modelsMetaData = class Phalcon\Mvc\Model\MetaData\Memory { ... }; protected $related = [...]; protected $operationMade = 0; protected $oldSnapshot = [...]; protected $skipped = FALSE; protected $snapshot = [...]; protected $transaction = NULL; protected $uniqueKey = NULL; protected $uniqueParams = [...]; protected $uniqueTypes = [...]; public $id = 3263; public $unimy_id = 1; public $user_directory_id = 83; public $slug = 'ie-business-school'; public $name = 'IE Business School'; public $name_public = 'IE Business School'; public $short_name = 'IE BS'; public $description = '<p style="text-align:justify;">IE University is innovative education that makes an impact. We prepare students for the world today and the world of tomorrow, providing them with the relevant knowledge and skills they need to succeed. IE offers a technology-based learning ecosystem, training the leaders of tomorrow to make positive change through innovation, global vision, an entrepreneurial mindset and a unique focus on the humanities.</p>\n'; public $brochure = NULL; public $brochure_notification = 1; public $logo = 'ie-business-school-1928592.webp'; public $picture = 'ie-business-school-2707415.webp'; public $city = 'Madrid'; public $country_id = 170; public $participating_countries = [...]; public $accreditations_other = NULL; public $key_selling_points = NULL; public $intro_hub = NULL; public $admissions_deadlines = NULL; public $annual_budget = NULL; public $status = 0; public $status_hub = 0; public $synced = '2023-02-23 09:35:09'; public $updated = '2024-07-25 10:57:55'; public $deleted = NULL; public $created = '2021-11-04 15:13:28' }, 'item' => class Models\Projects\CRM\Modules\Schools\Schools\Programs { protected $container = class Phalcon\Di\FactoryDefault { ... }; protected $dirtyState = 0; protected $dirtyRelated = [...]; protected $errorMessages = [...]; protected $modelsManager = class Phalcon\Mvc\Model\Manager { ... }; protected $modelsMetaData = class Phalcon\Mvc\Model\MetaData\Memory { ... }; protected $related = [...]; protected $operationMade = 0; protected $oldSnapshot = [...]; protected $skipped = FALSE; protected $snapshot = [...]; protected $transaction = NULL; protected $uniqueKey = NULL; protected $uniqueParams = [...]; protected $uniqueTypes = [...]; public $id = 6087; public $school_id = 3263; public $unimy_id = NULL; public $type = 2; public $type_program = 'Full time'; public $title = 2; public $name = 'Master in Market Research and Consumer Behavior'; public $subject_area = 0; public $brochure = NULL; public $picture = NULL; public $description = 'The Master in Market Research & Consumer Behavior is a unique program that trains professionals to get inside consumers\' minds in order to uncover and understand the motivations behind their behavior. This program is a combination of business, marketing, data analytics and consumer behavior, allowing you to gain unique customer insights into the quantitative and qualitative side of market research. This knowledge is critical to guide business strategies and actionable plans to address the market\'s wants and'...; public $description_public = NULL; public $focus = 'The Master in Market Research and Consumer Behavior is a 10-month program, starting with a common core period in which you will learn, together with students from other Marketing, Communication & Sales Masters programs, the fundamentals to ​​sharpen your creative, analytical, commercial, business, strategic and digital skills. After the common core period, you will then go into your specialized program of choice. During the program, you will also have the opportunity to participate in optional certifica'...; public $focus_list = NULL; public $faculty = NULL; public $length = 10; public $frequency = ''; public $alumni_amount = 0; public $class_size = 0; public $tuition_fee = 34000; public $tuition_fee_currency = 'EUR'; public $tuition_fee_euro = 0; public $tuition_fee_additional = NULL; public $start_date = NULL; public $application_deadline = NULL; public $website = 'https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/'; public $website_apply = NULL; public $founding_year = ''; public $acceptance_rate_percentage = 0; public $status = 1; public $status_featured = 0; public $status_excluded = 0; public $updated = NULL; public $deleted = NULL; public $created = '2023-01-31 17:10:20' }, '_keywords' => 'IE Business School', '_description' => 'Find the course offerings, cost, and contact information for the Executive programmes at IE Business School', '_after_route_execution_time' => 0.01982593536376953], $mustClean = TRUE ).../index.php:79
80.02031433920Phalcon\Mvc\View\Engine\Php->render( ).../index.php:79
( ! ) Warning: Attempt to read property "other_rankings" on null in /var/www/projects/access-online/application/app/views/programs/index/view.phtml on line 50
Call Stack
#TimeMemoryFunctionLocation
10.0002616992{main}( ).../index.php:0
20.0005890264Application->main( $DI = class Phalcon\Di\FactoryDefault { protected $services = ['annotations' => class Phalcon\Di\Service { ... }, 'assets' => class Phalcon\Di\Service { ... }, 'crypt' => class Phalcon\Di\Service { ... }, 'cookies' => class Phalcon\Di\Service { ... }, 'dispatcher' => class Phalcon\Di\Service { ... }, 'escaper' => class Phalcon\Di\Service { ... }, 'eventsManager' => class Phalcon\Di\Service { ... }, 'flash' => class Phalcon\Di\Service { ... }, 'flashSession' => class Phalcon\Di\Service { ... }, 'filter' => class Phalcon\Di\Service { ... }, 'helper' => class Phalcon\Di\Service { ... }, 'modelsManager' => class Phalcon\Di\Service { ... }, 'modelsMetadata' => class Phalcon\Di\Service { ... }, 'request' => class Phalcon\Di\Service { ... }, 'response' => class Phalcon\Di\Service { ... }, 'router' => class Phalcon\Di\Service { ... }, 'security' => class Phalcon\Di\Service { ... }, 'tag' => class Phalcon\Di\Service { ... }, 'transactionManager' => class Phalcon\Di\Service { ... }, 'url' => class Phalcon\Di\Service { ... }, 'config' => class Phalcon\Di\Service { ... }, 'services' => class Phalcon\Di\Service { ... }, 'helpers' => class Phalcon\Di\Service { ... }, 'session' => class Phalcon\Di\Service { ... }, 'view' => class Phalcon\Di\Service { ... }, 'transactions' => class Phalcon\Di\Service { ... }, 'db' => class Phalcon\Di\Service { ... }, 'MYSQL-MAIN' => class Phalcon\Di\Service { ... }, 'MYSQL-ACCOUNTS' => class Phalcon\Di\Service { ... }, 'MYSQL-CRM' => class Phalcon\Di\Service { ... }, 'MYSQL-APPLICATION-MBA' => class Phalcon\Di\Service { ... }, 'MYSQL-APPLICATION-MASTERS' => class Phalcon\Di\Service { ... }, 'MYSQL-APPLICATION-PREMIER' => class Phalcon\Di\Service { ... }, 'cache' => class Phalcon\Di\Service { ... }, 'modelsCache' => class Phalcon\Di\Service { ... }]; protected $sharedInstances = ['router' => class Phalcon\Mvc\Router { ... }, 'request' => class Phalcon\Http\Request { ... }, 'cache' => FALSE, 'config' => class Phalcon\Config\Config { ... }, 'response' => class Phalcon\Http\Response { ... }, 'view' => class Phalcon\Mvc\View { ... }, 'dispatcher' => class Phalcon\Mvc\Dispatcher { ... }, 'escaper' => class Phalcon\Html\Escaper { ... }, 'tag' => class Phalcon\Html\TagFactory { ... }, 'assets' => class Phalcon\Assets\Manager { ... }, 'url' => class Phalcon\Mvc\Url { ... }, 'Module\\Controllers\\Programs\\IndexController' => class Module\Controllers\Programs\IndexController { ... }, 'session' => class Phalcon\Session\Manager { ... }, 'services' => class Services\Loader { ... }, 'modelsManager' => class Phalcon\Mvc\Model\Manager { ... }, 'modelsCache' => FALSE, 'modelsMetadata' => class Phalcon\Mvc\Model\MetaData\Memory { ... }, 'MYSQL-CRM' => class Phalcon\Db\Adapter\Pdo\Mysql { ... }, 'db' => class Phalcon\Db\Adapter\Pdo\Mysql { ... }]; protected $eventsManager = NULL } ).../index.php:86
30.00361118208handle( $uri = '/program/ie-business-school/6087' ).../index.php:79
40.02021419320render( $controllerName = 'index', $actionName = 'view' ).../index.php:79
50.02021419944processRender( $controllerName = 'index', $actionName = 'view', $params = [] ).../index.php:79
60.02031421912engineRender( $engines = ['.phtml' => class Phalcon\Mvc\View\Engine\Php { protected $container = class Phalcon\Di\FactoryDefault { ... }; protected $view = class Phalcon\Mvc\View { ... }; public $url = class Phalcon\Mvc\Url { ... }; public $config = class Phalcon\Config\Config { ... }; public $services = class Services\Loader { ... } }], $viewPath = 'index/view', $silence = TRUE ).../index.php:79
70.02031424064render( $path = '/var/www/projects/access-online/application/app/views/programs/index/view.phtml', $params = ['_before_route_execution_time' => 0.005676984786987305, 'translating' => class Plugins\_Adapters\Translations { protected $defaultInterpolator = 'associativeArray'; protected $interpolatorFactory = class Phalcon\Translate\InterpolatorFactory { ... }; private ${Phalcon\Translate\Adapter\NativeArray}translate = [...]; private ${Phalcon\Translate\Adapter\NativeArray}triggerError = FALSE }, 'school' => class Models\Projects\CRM\Modules\Schools\Schools { protected $container = class Phalcon\Di\FactoryDefault { ... }; protected $dirtyState = 0; protected $dirtyRelated = [...]; protected $errorMessages = [...]; protected $modelsManager = class Phalcon\Mvc\Model\Manager { ... }; protected $modelsMetaData = class Phalcon\Mvc\Model\MetaData\Memory { ... }; protected $related = [...]; protected $operationMade = 0; protected $oldSnapshot = [...]; protected $skipped = FALSE; protected $snapshot = [...]; protected $transaction = NULL; protected $uniqueKey = NULL; protected $uniqueParams = [...]; protected $uniqueTypes = [...]; public $id = 3263; public $unimy_id = 1; public $user_directory_id = 83; public $slug = 'ie-business-school'; public $name = 'IE Business School'; public $name_public = 'IE Business School'; public $short_name = 'IE BS'; public $description = '<p style="text-align:justify;">IE University is innovative education that makes an impact. We prepare students for the world today and the world of tomorrow, providing them with the relevant knowledge and skills they need to succeed. IE offers a technology-based learning ecosystem, training the leaders of tomorrow to make positive change through innovation, global vision, an entrepreneurial mindset and a unique focus on the humanities.</p>\n'; public $brochure = NULL; public $brochure_notification = 1; public $logo = 'ie-business-school-1928592.webp'; public $picture = 'ie-business-school-2707415.webp'; public $city = 'Madrid'; public $country_id = 170; public $participating_countries = [...]; public $accreditations_other = NULL; public $key_selling_points = NULL; public $intro_hub = NULL; public $admissions_deadlines = NULL; public $annual_budget = NULL; public $status = 0; public $status_hub = 0; public $synced = '2023-02-23 09:35:09'; public $updated = '2024-07-25 10:57:55'; public $deleted = NULL; public $created = '2021-11-04 15:13:28' }, 'item' => class Models\Projects\CRM\Modules\Schools\Schools\Programs { protected $container = class Phalcon\Di\FactoryDefault { ... }; protected $dirtyState = 0; protected $dirtyRelated = [...]; protected $errorMessages = [...]; protected $modelsManager = class Phalcon\Mvc\Model\Manager { ... }; protected $modelsMetaData = class Phalcon\Mvc\Model\MetaData\Memory { ... }; protected $related = [...]; protected $operationMade = 0; protected $oldSnapshot = [...]; protected $skipped = FALSE; protected $snapshot = [...]; protected $transaction = NULL; protected $uniqueKey = NULL; protected $uniqueParams = [...]; protected $uniqueTypes = [...]; public $id = 6087; public $school_id = 3263; public $unimy_id = NULL; public $type = 2; public $type_program = 'Full time'; public $title = 2; public $name = 'Master in Market Research and Consumer Behavior'; public $subject_area = 0; public $brochure = NULL; public $picture = NULL; public $description = 'The Master in Market Research & Consumer Behavior is a unique program that trains professionals to get inside consumers\' minds in order to uncover and understand the motivations behind their behavior. This program is a combination of business, marketing, data analytics and consumer behavior, allowing you to gain unique customer insights into the quantitative and qualitative side of market research. This knowledge is critical to guide business strategies and actionable plans to address the market\'s wants and'...; public $description_public = NULL; public $focus = 'The Master in Market Research and Consumer Behavior is a 10-month program, starting with a common core period in which you will learn, together with students from other Marketing, Communication & Sales Masters programs, the fundamentals to ​​sharpen your creative, analytical, commercial, business, strategic and digital skills. After the common core period, you will then go into your specialized program of choice. During the program, you will also have the opportunity to participate in optional certifica'...; public $focus_list = NULL; public $faculty = NULL; public $length = 10; public $frequency = ''; public $alumni_amount = 0; public $class_size = 0; public $tuition_fee = 34000; public $tuition_fee_currency = 'EUR'; public $tuition_fee_euro = 0; public $tuition_fee_additional = NULL; public $start_date = NULL; public $application_deadline = NULL; public $website = 'https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/'; public $website_apply = NULL; public $founding_year = ''; public $acceptance_rate_percentage = 0; public $status = 1; public $status_featured = 0; public $status_excluded = 0; public $updated = NULL; public $deleted = NULL; public $created = '2023-01-31 17:10:20' }, '_keywords' => 'IE Business School', '_description' => 'Find the course offerings, cost, and contact information for the Executive programmes at IE Business School', '_after_route_execution_time' => 0.01982593536376953], $mustClean = TRUE ).../index.php:79
80.02031433920Phalcon\Mvc\View\Engine\Php->render( ).../index.php:79

Accreditations

AACSB AMBA EQUIS
Images
Videos